微信宣布：这些小程序收费！
<p style="text-align: center;"><span style="color: rgb(62, 62, 62); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 1px; text-align: justify; caret-color: transparent;">12月12日早间，</span></p><p style="text-align: center;line-height: 2em;"><span style="text-align: justify;caret-color: transparent;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 16px;">多位短剧从业者表示，</span></p><p style="text-align: center;line-height: 2em;"><strong><span style="text-align: justify;caret-color: transparent;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 16px;color: rgb(0, 122, 170);">陆续收到微信公众平台</span></strong></p><p style="text-align: center;line-height: 2em;"><strong><span style="text-align: justify;caret-color: transparent;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 16px;color: rgb(0, 122, 170);">发布的保证金缴纳通知。</span></strong></p><p></p><section style="text-align: center;line-height: 2em;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 16px;">需缴纳保证金金额为1000元</span></section><section style="text-align: center;line-height: 2em;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 16px;">也有从业者表示金额为100元。</span></section><section style="text-align: center;line-height: 2em;"><span style="font-family:system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="letter-spacing: 0.5px;background-color: rgb(255, 255, 255);font-size: 16px;">消息引发短剧业界讨论。</span></span></section><section style="text-align: center;line-height: 2em;"><span style="font-family:system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="letter-spacing: 0.5px;background-color: rgb(255, 255, 255);font-size: 16px;"><br/></span></span></section><section><section style="font-size: 16px;text-align: center;margin-top: 0.5em;margin-bottom: 0.5em;padding-left: 0.5em;padding-right: 0.5em;" powered-by="xiumi.us"><section style="width: 100%;box-shadow: rgb(102, 102, 102) 3.53553px 3.53553px 8px;display: inline-block;line-height: 0;border-color: white;height: auto !important;"></section></section><section style="font-size: 16px;color: rgb(62, 62, 62);line-height: 1.8;padding-right: 5px;padding-left: 5px;" powered-by="xiumi.us"><p style="letter-spacing: 1px;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 15px;color: rgb(136, 136, 136);">（微信提醒短剧从业者缴纳期限和未缴影响）</span></p><p style="letter-spacing: 1px;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);">业内人士表示，此类收费类似于某平台的</span><strong><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);color: rgb(0, 122, 170);">店铺保证金，</span></strong><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);">具体金额根据GMV（商品交易总额）而有所不同。</span></p><p><span style="font-family:system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="letter-spacing: 0.5px;"><br/></span></span><span style="letter-spacing: 0.5px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);">根据腾讯小程序相关规定，保证金是指开发者缴纳的用于保证其为用户提供优质商品和服务的资金，根据本规定、相关平台规则或腾讯与开发者签订的相关协议，腾讯有权对保证金进行扣除并赔付给用户或相关权利人。</span></p><p style="letter-spacing: 1px;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);"><br/></span></p><p style="letter-spacing: 1px; text-align: center;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span></p><p style="letter-spacing: 1px;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);"><br/></span></p><p style="letter-spacing: 1px;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.5px;text-wrap: wrap;background-color: rgb(255, 255, 255);"><span style="color: rgb(62, 62, 62);font-size: 16px;letter-spacing: 1px;text-wrap: wrap;">业内人士分析，此次收费不仅有利于微信平台对其规范管理，也有利于优胜劣汰。</span></span></p><p style="letter-spacing: 1px;">从抖音发布短剧类小程序内容审核要求，到快手拟于近期切断第三方微短剧小程序的商业推广和投放，再到此次微信对短剧小程序收取保证金。<strong><span style="color: rgb(0, 122, 170);">业内人士表示，各大平台正在逐步规范网络微短剧市场。</span></strong></p><section data-role="outer" label="Powered by 135editor.com" style="letter-spacing: 0.578px;margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;"><section data-role="title" data-tools="135编辑器" data-id="107148" style="outline: 0px;visibility: visible;"><section style="margin-top: 10px;margin-right: auto;margin-left: auto;outline: 0px;text-align: center;visibility: visible;"><section style="outline: 0px;display: inline-block;visibility: visible;"><section style="padding: 3px;outline: 0px;background-color: rgb(79, 129, 189);border-radius: 30px;visibility: visible;"><section style="padding: 4px 13px;outline: 0px;border-width: 1px;border-style: dashed;border-color: rgb(255, 255, 255);border-radius: 30px;visibility: visible;"><p><strong style="color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.578px;">多家平台有动作</strong></p><section hm_fix="317:305" style="outline: 0px;font-size: 14px;letter-spacing: 1.5px;color: rgb(255, 255, 255);text-shadow: rgb(79, 129, 189) 1px 1px 0px;visibility: visible;"><strong data-brushtype="text" style="outline: 0px;font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"></strong></section></section></section></section></section></section></section></section><section style="line-height: 1.8;letter-spacing: 1px;padding-right: 5px;padding-left: 5px;" powered-by="xiumi.us"><p style="color: rgb(62, 62, 62);font-size: 16px;">11月15日，广电总局宣布将多措并举，持续开展微短剧治理工作。治理工作涉及七个方面，包括加快制定《网络微短剧创作生产与内容审核细则》，研究推动网络微短剧App和“小程序”纳入日常管理等重点举措。</p><p style="color: rgb(62, 62, 62);font-size: 16px;">业内人士表示，短视频平台加大了对第三方微短剧小程序广告投放和跳转的治理，让后者无法随意通过信息流、达人营销等方式获取用户。“与强制审核相比，切断第三方跳转、建设内部生态更有利于根治乱象。”</p><p style="color: rgb(62, 62, 62);font-size: 16px;">据悉，专项整治期间，已有超1000部违规短剧被禁止投流或下架。业内人士表示，“有门槛比没门槛好，长期来看依然利好优质内容方。”</p><p style="color: rgb(62, 62, 62);font-size: 16px;text-align: center;"><br/></p><p style="color: rgb(62, 62, 62);font-size: 16px;"><span style="font-size: 15px;color: rgb(136, 136, 136);"><br/></span></p><p style="color: rgb(62, 62, 62);font-size: 16px;"><span style="font-size: 15px;color: rgb(136, 136, 136);">来源：微信公众平台、广电总局</span></p></section></section><p></p><link rel="stylesheet" href="//www.singse.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_pTl" id="wcn_editor_css"/>
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